Neopets was once an immensely popular online game, boasting over 25 million users by 2004. However, it has since struggled to adapt to changing technology and user demographics, resulting in a significant drop in its userbase.

As a longtime lover of the game, I decided to conduct user research through interviews with current users, open feedback surveys, and demographic research. I uncovered multiple glaring UX pain points— an outdated messaging system, confusing navigation, tedious inventory system, and more. In this project, I redesigned these key areas of the game. 

You can find images of the final designs here, but if you’d like to see a detailed case study, get in touch!